American International Toy Fair 2008
Hot Wheels® had announced its year-long plans to celebrate the brand's 40-year heritage at the 105th American International Toy Fair®. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels® car, designed by celebrity jeweler Jason of Beverly Hills. This one-of-a-kind car, the most expensive in Hot Wheels® history, was made to commemorate the production of the 4 billionth Hot Wheels® vehicle.
This $140,000 Hot Wheels car is allegedly the most expensive toy car in the world, created to commemorate the 40th Anniversary of Mattel's tiny cars and show why Humanity has way too much free time. Why is it so expensive? As you can see in the glittery images, it is all about the 23-carat bling-bling.
The car has 2,700 blue, black, and white diamonds covering its 18-karat white gold frame. The blue diamonds are used to mimic the Hot Wheels Spectraframe blue paint, while black and white diamonds cover the underbelly and for the engine. For the brake lights, they used rubies.
The Hot Wheels® flame logo found on the underbelly of the car is lined with white and black diamonds.
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